When you operate an establishment, putting your personal choice in music for overhead can be a good idea if your intention is to satisfy your own listening pleasure. Or if you are fortunate enough, your preferred music genre at least is known to have some relaxing effect. Overhead music can have a way of affecting your guests and staff’s mood. Clinical psychology studies have revealed the relation between pleasurable music with positive reactions. Our nervous system actually picks up sound and reacts faster than the brain can process it. Hence, the terms subliminal effect or reaction of the subconscious came into place in the aspect of listening to music.
Therefore, your choice in the type of music may find its way to your client’s mind, albeit subconsciously. Who knows, it might even affect how they react to you and your service. That alone should teach you to take better notice of the kind of music you play in the background. Make it work in congruence with your line of business. The same is true for your choice for on hold music. This is especially important, as telephone transactions are only able to reach a customer’s sense of hearing. No matter how good your establishment looks like or how good the food smells or how fresh the air is, the client would not know. So if you wish to provide for a subtly positive experience for the client one the phone, you might want to give a good melody while he is put on hold.